As a tourist region, you are based on an intact nature and environment. It is often the prerequisite for your success. This is the theory.
In practice, this is
not always easy, as many actors are involved and the issue of sustainability leads to success in the long term rather than in the short term. We are convinced and have seen that the sustainable development of a tourist region is a
success factor. Even more: Sustainable tourism
development stands for a successful regional development, as many local actors and other industries
(e.g. agriculture or mobility) are involved. Below you will find current examples of how we successfully support regions to create these success cases.
Diplom Biologe, Master of Science
Speakers, trainings, sustainable destination development
In regions such as
Schleswig-Holstein, Crete, Lanzarote and Mauritius, we work together with local actors to support a sustainable regional tourism development. At the heart of all these projects is the vision to
connect various actors in a region through applying the concept of sustainability. This strengthens and supports the successful development of the holiday region and at the same time ensures the
protection of local resources, local cultures and landscapes. Even more it is a role model for a future lifestyle and an inspiring example for the healthy development of our
In Crete, we worked
with the local partner Local Food Experts and Maria Valerga to train around 200 wine and
olive growers as well as wineries and olive mills on the topic of sustainability and to connect them systematically with the tourism industry
(9 local hotel chains) on Crete. This project was funded by the TUI Care Foundation and Futouris e.V. from 2017 to 2019 and had the aim of developing Crete as an overall "Sustainable Food Destination". The project was completed at the end of 2019 with very successful results. Below is a video of this project.
In Lanzarote we are working with the local partner senderismo Lanzarote to train 18 wine farmers and three wine bodegas to convert them to organic farming practices and to specifically market the organic products through three participating hotels. There are special training courses for the hotel staff and one outcome is the profesional development of ecological wine tastings and excursions. This project, funded by the TUI Care Foundation and Futouris e.V., started in 2015 and will run until 2021. Below is a video about this project:
In the Sustainable Island Mauritius project (2018-2022), which is funded by the European Union as part of the Switch Africa
Green program, we work side by side with the CSCP (The Collaborating Center on Sustainable Consumption
and Production) for the local LEAD partner Tourism Authority Mauritius. The overall
aim of the project is to promote sustainable tourism in Mauritius by showing and expanding the effects on sustainability along the value chain and by improving awareness and the market for
sustainable tourism products. The practice partner
of the project is DER Touristik Deutschland GmbH. As part of ITB digital 2020, we offered an English
webinar on this project. Below you can also access a brochure about this innovative project.